Green Design is a focus on sustainable design. It is the art of designing products to comply with the principles of economic, social and ecological sustainability. The aim is to generate products and services in a way that reduces the use of non-renewable resources, minimizes environmental impact, and relates people with the natural environment.

It’s one thing to "green up" one's products to meet consumer demands and the other entirely to do so in a way that delights consumers targeted to the specific needs of products such as print, package and product designs.

My aim is for the companies to convert to eco friendly material in the area of print and packaging. Use materials that are recyclable. Like paper, use glass instead of plastic, use metal caps instead of plastic. Choosing the right eco friendly product creates designs that works with nominal effect to our eco system. It is a fresh approach to better a living
Chiru Roy is a communication designer, with international experience, providing result based services in the field of
Graphic Design, Brand and Identity Systems Design, Packaging and Interactive Design.
www.chiruroy.net 2009. All Rights Reserved