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Client: Corbis
Type: Advertising
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Times of India came up with Code Green, is a award ceremony and a campaign on global warming. The award is given to companies who have shows results in green products and tried to help deduce the effect of global warming. Now some of the Indian companies are realizing the consequences of global warming, pollution and to bad effect of waste material and are starting to take a step to prevent ecological hazards.
The campaign has different focuses. By using print media, branding, advertising, TV and radio, it showcases the effects of global warming and teaches people for example to use water carefully.
Code Green brand was redesign in 2008, with a new Identity System and what followed was the campaigns, radio spots, etc.
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