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Client: Levi's
Type: Advertising
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As this brand has been in the lives of people for many years, my campaign strategy was a little different this time. I did not want to use the clothes or people wearing Levi outfits anymore. Just the tag on the upper right hand corner was enough to give most of the information.

The use of mixed media art and two human figure in paint dub style and pastel style and colors reflect the lives of all of us who owns or had owned a pair of Levi’s at some point of out lives.
Chiru Roy is an experienced art director with several years of experience in the field of graphic design, communication design, branding and packaging.
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