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Client: Saab
Type: Advertising
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SAAB, live Volvo has always been showcased as a safe car. Also car for people in the age range of 30’s, 40’s and above. In the early 200 SAAB came out with the two new models, the Saab 93 (nine three) and Saab 95 (nine five). The “more sporty”, the powerful, and fun car. It changed sales and most importantly what people thought about it. The Ad reflects the change from the nice car to the mean boy look. It is a “BAD” car for Bad (naughty and risk-taking) people.
Chiru Roy is an experienced art director with several years of experience in the field of graphic design, communication design, branding and packaging.
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