Chiru Roy : Creative Design Direction

Advertising Branding Graphic Design Packaging

Art e Form BCC BCL SP CAs Club Patio
Code Green D Corzo Fortune Company Gauri Ice Cream Holostic Group India Picture Little Italy Kard Design Manjit Bhullar Minoti Bahri Proform
Sona Recalada
Stone Merchants
Tathaastu
Venire
Wall Communicaiton Work in Progress

Client: Art e form
Type: Branding Program
Naming, identity, website, collaterals

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Industry: Retail
Case History:Art e Form, a contemporary modern furniture design based out of India and UK designing high end and custom made pieces. Keeping it simple, a visual symbol was developed. Implementing a simple typeface which has rhythm and movement, was easily to recognize. Blue being the official color, the client wanted most of the color coding done in shades in its primary. Designing a system for easy brand recall value.