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Club Patio
Type: Integrated Branding.
Industry: Hospitality.
Scope of work: Identity, Internal Communication, Marketing and Presentation, Collaterals, Co-Branding, Event and Collaterals for their in-house restaurants.
Club Patio, earlier known as The Unitech Country Club, needed a complete makeover. The club wanted a more stylized and modern look from their earlier sight. India booming and modernization coming in, even the three star hotels or now some guest houses have five star service and are very comfortable to say in. To comply with the systems in place, they decided to revamp the entire club, from changing the name to identity to interiors.
A change in the visual language, the logo was created to a type face, from a beach umbrella and beach chair as the older logo, the new logo was more of a “Type form”. We gave it more typeface design to give a clear understanding and to keep the brand recall as simple as possible. The whole idea was keep the environment and surroundings clean and clear cut with a clear communication on the brand reorganization.
In a span of a few months, the entire club was renovated with sub brands and restaurants. In that effect, now the club not only has an increase number of members but also revenues have went up by more than 30% in a year. |
