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MAIA Bespoke
Type: Integrated Branding.
Industry: Bespoke Furnishing / Consumer Goods.
Scope of work: Brand Facelift, Packaging, Product Design, Product Photography, Website, Marketing Collaterals, Presentation Design, Advertising.
Maia came to me wanting to start their marketing into other consumer areas but at the same time go get a facelift. We kept mostly of the MAIA logo but tweaked it by developing and giving a more intricate look with the new identity.
The solution is expressed by not only in geographical terms but also in production and solution orientation. Our holistic branding approach, including a touch-point analysis, led to a full-bodied design system that bond all activities under the MAIA Bespoke Magic master brand. In a follow-up project, we supervised the creation of new photography with its sub brand MAIA Crystal. The imagery style was used in implementation of the website and image brochure, with concept, layout, and text realized by us. |
