|
|
Proform India
Type: Integrated Branding.
Industry: Retail / Consumer Goods.
Scope of work: Identity, Website, Advertising, Space Design, Collaterals, Marketing Strategy.
Proform is a high end lifestyle furniture company based out of New Delhi / NCR in India. They first came with a problem with it’s logo and wanted to redesign their logo. Looking at the brand development in the South Asian region and focusing on opening an office in Dubai it was quickly noted that Proform needed a facelift.
Early to realize, they agreed with the new brand experience in existence, it was more than a logo or color palette. The new identity was carefully designed not to conflict with the others and at the same time strive to make every touch-point of their service gracious and sincere, enabling visitors to be attracted to the new look and have a brand recall.
The makeup also included redesigning the show-room, acquire other artifacts such as painting, photography to resemble a homely environment. Carefully amended to resemble actual living situations inside the showroom for clients to have the most realistic living environment. |
