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Tathaastu
Type: Integrated Branding.
Industry: Beauty & Cosmetics.
Scope of work: Naming, Identity, Website, Advertising, Packaging, Product Design, Store Design, Environmental Design, Retail Design, Collaterals, Marketing Strategy.
The Tathaastu experience follows a holistic approach to create balance in physiology by enlivening the body’s inner intelligence.
The concept was adopting the ancient Indian Wisdom and healing techniques blended with modern techniques in to the paradigm of urban living and life style. This brand was designed keeping in mind the realities of the modern world and focusing on natural, clean and greed design techniques. Hence the five colours, each representing an element. Earth, Water, Fire, Air, Space are the five key elements. The products are also categorized by elements. Each product has a healing system, which comes from one of the five elements.
To achieve and develop holistic environmental approach to design, captivating resources form the two most powerful developing and emerging nations, India and China we used products that are recyclable and biodegradable.
Ththaastu through it’s research on Vedas and its given forms of alternative medicine is bringing several products that focuses on making every experience unique & enjoyable healing the Body & soul in a holistic manner. As for the products they are 100% pure, authentic, unique and safe. They do not contain any chemicals hence pushing purity to a new level.
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