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The V Residency
Type: Integrated Branding.
Industry: Real Estate
Scope of work: Brand Activation, Brochure, Marketing.
Emerging economy has a strong stand in the Real Estate game.
With the striking towers almost complete, we were challenged with developing a truly engaging and inspiring consumer-facing brand The V Residency Rajarhat, in Koltaka, India. The brand needed to move beyond sustainable technology and engage a much broader range of audiences.
Discovering fresh strategic insight for the The V Residency, we developed a robust brand strategy and defined relevant messaging for multiple audiences to deliver a consistent brand that is now translatable through all communications.
Our role included developing a distinct and engaging brand, how the brand engages audiences across every touch point and connects with people's lives. "By aligning the V Residency’s brand identity with the brand's behavior we provide the framework tools to ensure that what V Residency promises in delivery through every little detail and experience.
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